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DEPARTMENT — SALES

A sales agent that does the work between the calls.

Account research, lead enrichment, outreach drafts, CRM updates, and pre-call briefs — the 65% of a rep's week that isn't selling. The agent does it; the rep reviews and sends.

Part of the workforceSales is one department on the org chartWorkers here report to your teamEvery action loggedSee how it fits your company size →
THE DIGITAL WORKERS

Pipeline work, done nightly.

Reps wake up to researched accounts, drafted sequences, and a clean CRM.

SDRDIGITAL WORKER

Sales-Development Agent

Works your target list: researches each account, finds the right contacts, drafts personalized openers, and queues sequences for rep approval.

HUMAN CHECKPOINTYou approve messaging; it never sends unreviewed campaigns.
ENRDIGITAL WORKER

Lead-Enrichment Agent

Fills in firmographics, tech stack, funding, and hiring signals on every inbound lead — and scores it against your ICP before it hits a rep's queue.

HUMAN CHECKPOINTEnrichment writes to CRM fields you authorize.
BRFDIGITAL WORKER

Pre-Call Briefing Agent

An hour before every meeting: account summary, recent news, prior touchpoints, open opportunities, and suggested talking points.

HUMAN CHECKPOINTBriefs are prep for the rep — the rep runs the call.
CRMDIGITAL WORKER

CRM Hygiene Agent

Logs activities, updates fields after calls, flags stale opportunities, and nags reps (politely) about the deals that haven't moved.

HUMAN CHECKPOINTBulk changes are proposed for review before applying.
FLWDIGITAL WORKER

Follow-Up Agent

Drafts the follow-up after every call — recap, next steps, promised materials — and reminds the rep until it's sent.

HUMAN CHECKPOINTFollow-ups drafted for the rep to send.
WINDIGITAL WORKER

Win/Loss Reporter

Compiles why deals closed or died, spots patterns across the pipeline, and briefs leadership monthly.

HUMAN CHECKPOINTAnalysis for the sales lead; no customer-facing action.
A DAY IN THE LIFE

How a sales agent preps the pipeline.

Every message is a draft. The rep is always the sender.

01

Research

Read the account — site, news, hiring, tech stack — before any outreach.

02

Draft

Write the opener referencing something real about the prospect.

03

Approve

The rep edits and sends — nothing goes out automatically.

04

Log

Every touch is written back to the CRM with outcomes.

05

Nudge

Follow-ups scheduled, stale deals flagged, nothing falls through.

INTEGRATIONS & CONTROLS

Works inside your stack.

Your CRM stays the source of truth.

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Where it fits

COMPANY-SIZE FIT — Every company size. Pipeline work accumulates everywhere. A small business starts with follow-up drafting; scaling teams add research, enrichment, and CRM hygiene workers.

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Tools it uses

Salesforce, HubSpot, Pipedrive, Apollo, LinkedIn, Outreach, Salesloft, Gmail, Outlook, Google Calendar, Slack.

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Guardrails

Send-only-after-approval. Domain warmup and rate limits respected. Opt-outs honored instantly. No purchased-list blasting.

✦

Human checkpoints

First-touch approval, pricing or proposal language, and any reply that signals a real conversation — all go to the rep.

FAQ

Sales agent questions.

Does it send emails on its own?

No. It drafts and queues; reps approve and send. Fully automated sending is possible for narrow, pre-approved sequences — but the default is human-in-the-loop.

Will it hurt our domain reputation?

Volume stays human-scale, every message is personalized from real research, and opt-outs are honored instantly. The agent sends fewer, better emails — not more spam.

How personalized is the outreach?

Each draft references something specific — a hire, a launch, a post, a tech-stack signal — pulled from live research, not a mail-merge field.

Can it work with our existing sequences?

Yes. It can draft into Outreach, Salesloft, or HubSpot sequences you already run, or replace them with a simpler approval-queue workflow.

NEXT STEP

More selling time, same headcount.

Tell us your ICP, your tools, and your weekly volume. We'll scope a sales agent that keeps your pipeline full and your CRM clean.

Build this into my workforce →